For all the key points made during each of the seven classes, check out the Nuffnang Blogopolis 2011 schedule, complete with links to each classes notes.
Class 7: The Australian Blogosphere
Tips and points made by myself will be indicated with [Bree].
*** Note: I’m not 100% certain I’m attributing the points to the right speakers… I’m not in a great position to see them! Please accept my apologies. I’m going by sound for this one. Points are not word-for-word. :)
[UPDATE: For a full list of tools & resources mentioned – with URLs – see here]
- When you started blogging what did the blogosphere look like?
- CD: I was unware there was a market. I started my blog as a virtual wardrobe. It was a surprise to discover people were interested in me.
- ER: In 2007 Googled “IVF” and haven’t watched TV since!
- HY: The whole food movement (Masterchef) has really taken everyone’s interest.
- DR: 2002 – started on Blogger. To have comments on your blog you had to add a script. If you tried to make money back then you were seen as the anti christ! There was no self organisation. Think Australian bloggers have self organised a lot slower. In the US there are lots of services/organisations for bloggers. When I travel, I get “gee you’ve got a lot of great bloggers”. Australians while a bit behind, also at the cutting edge.
- How did restaurants feel towards food blogs back then?
- HY: Had to explain it was a food website. There is still some hesitation. There is some resistance from restaurants and chefs, and that’s understandable. But they understand that you can create a buzz or create a profile, but also that there can be inacuracies.
- When you first started, were people searching?
- HY: A lot of people are using food blogs as inspiration.
- Thoughts on state of Blogosphere in Australia?
- DR: Very gushy about it. I love it, so many bloggers getting recognition and book deals. I think the Aussie voice is interesting, we’re pretty laid back and there’s a real opportunity to promote ourselves. I encourage you to think about producing a blog that’s read beyond our shores.
- How are you seeing the Aus Fashion blogging market?
- CD: It’s changed a lot… It was a closed community. Within fashion blogs, it’s developed into different streams… reporting, personal style. A lot of multi layers of talent in there. What has developed a lot is the influence of blogs. It’s not just the trend forecast and designers that are coming up with the ideas.
- How do you see the state of Blogosphere within realm of personal blogging?
- ER: Last week I was interviewed about rise of mum blogging in Australia. Out of all the genres, Mum bloggers are in an advertising rich niche. We’re women and we share a lot. I learnt from a young blogging age to blog universally. There is a huge rise of public consciousness and awareness around blogging.
- Is there such a thing as an Aussie flavour for blogging? Australian foodies are different?
- HY: We’re not afraid to try new things. Australians know what good food is.
- How does the fashion seasons impact blogging?
- CD: Unless you’re doing runway reports it doesn’t really come into it. When I first started it was always for an international and predominately audience. But it is very much a universal language. It’s less about the trends that people want to know. Rather, “What can I wear even though I have a wardrobe full of clothes?”
- ER: So excited about talking at BlogHer… it’s like I’m an Olympian, representing my country. I love that blogging can be whatever you want it to be. Aussie bloggers really are cool.
- Mindfields of blogging today…
- ER: I find it hard. I started blogging to connect with people, and now all this other stuff is happening.
- Candice, you’ve started to tweak your blog. How have you done that?
- CD: It has been an organic process. You need to constantly experiment and tweak. But everything comes back to me and what I love. If my readers have an affinity for what I’m writing about it’s because it was coming from my heart.
- What’s the future for our blogs?
- DR: One of the transitions I’ve seen US bloggers make is to go from targeting a niche topic to targeting a niche demographic. But one of the dangers of widening, you can dilute your audience.
- HY: Food blogs – new ones everyday. It’s interesting that there have been some court cases involving food blogs.
- Do think blogs will ever be considered as valuable as papers or mags?
- HY: They will be complimentary. Bloggers are not always looked upon favourably. Obviously people are reading food blogs, they’re not going to go away.
- ER: Personal blogs… Mum bloggers – I’d love us to be together and not fall into the cliques and competitiveness.
- CD: We need to consider we have a growing responsibility to our readers. Also consider the impact of what we say to our audience. You can forget how important and influential our voice is.
- What can we do as a group to promote and sustain our authority?
- CD: Write some guidelines for ourselves. Eg: If I wouldn’t say that to my nanna, would I put that out there to my audience? And when you do get troll comments, how do you deal with that?
- Is there a roll for us to promote bloggers as a source of authority?
- DR: A lot of problems I see are to do with anonymity. Great that bloggers are promoting each other to go on current affair shows. [ENDS]
>> View Class 6: Blog Branding & Marketing
>> View Class 5: Editorial vs Advertorial
>> View Class 4: Working With Brands
>> View Class 3: Improving Blog Content
>> View Class 2: Blog Photography
>> View Class 1: Tools Of The Trade
>> Back to the Nuffnang Blogopolis conference schedule