The Australian Blogosphere
This post will be covering - LIVE! - the key points made at the Nuffnang Blogopolist Conference during Class 7: The Australian Blogopshere.
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For all the key points made during each of the seven classes, check out the Nuffnang Blogopolis 2011 schedule, complete with links to each classes notes.

Class 7: The Australian Blogosphere

Speakers: Candice Deville of Super Kawaii Mama, Darren Rowse of ProBlogger, Eden Riely of Edenland, and Helen Yee of Grab Your Fork. Moderated by Nicole Avery of Planning With Kids.

Tips and points made by myself will be indicated with [Bree].

*** Note: I’m not 100% certain I’m attributing the points to the right speakers… I’m not in a great position to see them! Please accept my apologies. I’m going by sound for this one. Points are not word-for-word. :)

[UPDATE: For a full list of tools & resources mentioned – with URLs – see here]

Key Points…

  • When you started blogging what did the blogosphere look like?
  • CD: I was unware there was a market. I started my blog as a virtual wardrobe. It was a surprise to discover people were interested in me.
  • ER: In 2007 Googled “IVF” and haven’t watched TV since!
  • HY: The whole food movement (Masterchef) has really taken everyone’s interest.
  • DR: 2002 – started on Blogger. To have comments on your blog you had to add a script. If you tried to make money back then you were seen as the anti christ! There was no self organisation. Think Australian bloggers have self organised a lot slower. In the US there are lots of services/organisations for bloggers. When I travel, I get “gee you’ve got a lot of great bloggers”. Australians while a bit behind, also at the cutting edge.
  • How did restaurants feel towards food blogs back then?
  • HY: Had to explain it was a food website. There is still some hesitation. There is some resistance from restaurants and chefs, and that’s understandable. But they understand that you can create a buzz or create a profile, but also that there can be inacuracies.
  • When you first started, were people searching?
  • HY: A lot of people are using food blogs as inspiration.
  • Thoughts on state of Blogosphere in Australia?
  • DR: Very gushy about it. I love it, so many bloggers getting recognition and book deals. I think the Aussie voice is interesting, we’re pretty laid back and there’s a real opportunity to promote ourselves. I encourage you to think about producing a blog that’s read beyond our shores.
  • How are you seeing the Aus Fashion blogging market?
  • CD: It’s changed a  lot… It was a closed community. Within fashion blogs, it’s developed into different streams… reporting, personal style. A lot of multi layers of talent in there. What has developed a lot is the influence of blogs. It’s not just the trend forecast and designers that are coming up with the ideas.
  • How do you see the state of Blogosphere within realm of personal blogging?
  • ER: Last week I was interviewed about rise of mum blogging in Australia. Out of all the genres, Mum bloggers are in an advertising rich niche. We’re women and we share a lot. I learnt from a young blogging age to blog universally. There is a huge rise of public consciousness and awareness around blogging.
  • Is there such a thing as an Aussie flavour for blogging? Australian foodies are different?
  • HY: We’re not afraid to try new things. Australians know what good food is.
  • How does the fashion seasons impact blogging?
  • CD: Unless you’re doing runway reports it doesn’t really come into it. When I first started it was always for an international and predominately audience. But it is very much a universal language. It’s less about the trends that people want to know. Rather, “What can I wear even though I have a wardrobe full of clothes?”
  • ER: So excited about talking at BlogHer… it’s like I’m an Olympian, representing my country. I love that blogging can be whatever you want it to be. Aussie bloggers really are cool.
  • Mindfields of blogging today…
  • ER: I find it hard. I started blogging to connect with people, and now all this other stuff is happening.
  • Candice, you’ve started to tweak your blog. How have you done that?
  • CD: It has been an organic process. You need to constantly experiment and tweak. But everything comes back to me and what I love. If my readers have an affinity for what I’m writing about it’s because it was coming from my heart.
  • What’s the future for our blogs?
  • DR: One of the transitions I’ve seen US bloggers make is to go from targeting a niche topic to targeting a niche demographic. But one of the dangers of widening, you can dilute your audience.
  • HY: Food blogs – new ones everyday. It’s interesting that there have been some court cases involving food blogs.
  • Do think blogs will ever be considered as valuable as papers or mags?
  • HY: They will be complimentary. Bloggers are not always looked upon favourably. Obviously people are reading food blogs, they’re not going to go away.
  • ER: Personal blogs… Mum bloggers – I’d love us to be together and not fall into the cliques and competitiveness.
  • CD: We need to consider we have a growing responsibility to our readers. Also consider the impact of what we say to our audience. You can forget how important and influential our voice is.
  • What can we do as a group to promote and sustain our authority?
  • CD: Write some guidelines for ourselves. Eg: If I wouldn’t say that to my nanna, would I put that out there to my audience? And when you do get troll comments, how do you deal with that?
  • Is there a roll for us to promote bloggers as a source of authority?
  • DR: A lot of problems I see are to do with anonymity. Great that bloggers are promoting each other to go on current affair shows. [ENDS]

>> View Class 6: Blog Branding & Marketing
>> View Class 5: Editorial vs Advertorial
>> View Class 4: Working With Brands
>> View Class 3: Improving Blog Content
>> View Class 2: Blog Photography
>> View Class 1: Tools Of The Trade
>> Back to the Nuffnang Blogopolis conference schedule


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5 Responses to The Australian Blogosphere

  1. I love the word for word record here. I find it helps me to remember my reactions to what was said as well as the content of the panel’s replies. You must have lightning fast typing fingers, Bree.

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