LIVE BLOGGING: Key Points From Nuffnang Blogopolis Conference 2011
Hello there blogger! I've been mostly MIA on my blog for a couple of months, but I'm pleased to be blogging today LIVE from Melbourne where I'm at ZINC at Federation Square
LIVE BLOGGING: Key Points From Nuffnang Blogopolis Conference 2011
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I‘m here for the Nuffnang Blogopolis Conference 2011. It’s my plan (for as long as I have enough caffeine!) to bring you the key points made by each of the speakers.

How to cover a blog conference – LIVE

[UPDATE: It’s done! Find the links to all the posts below. Hope you’ve enjoyed my coverage. I need a serious nap ;) ]

[UPDATE 2: For a full list of tools & resources mentioned – with URLs – see here]

Here’s the schedule of what will be covered today. I’ll link to each post from here as I go, I’ll also tweet updates from @theblogstylist (and don’t forget to check out the official hashtag: #nnb2011). I may also add in my own thoughts, observations and pointers.

For those interested I’m using: WordPress, a teeny-tiny (and cute ‘n’ easy to travel with) Acer Netbook, the Google Chrome browser, and the Silver Bird extension.

I’ve got this post, and the (ready-to-go) posts for all of the topics below open in separate tabs. Silver Bird means I can tweet from the browser. I’ve even pre-written tweets and shortened post links using! (It means they’ll tweet with the StumbleUpon toolbar attached.) This kind of blog content (i.e., LIVE) can be a great traffic driver, but it means you’ve got to be ready, and you’ve got to be able to share it – FAST!

My tips if you want to cover a conference on your blog? Don’t count on there being 100 power points and enough Wi-Fi for everyone in conference room! Experience has taught me it’s best to come prepared – make sure your laptop is fully charged, bring your own internet connection, and arrive early to get a good seat (and hopefully find a spare power point too).

Class 1: Tools Of The Trade


Speakers: Nicole Avery of Planning With Kids, Michael Aulia of Craving Tech and Arnold Aranez of Mr Gadget.

  • Plug-ins
  • Stats packages
  • RSS feeds
  • Newsletter services
  • SEO: What is it? How to manage it?

Class 2: Blog Photography


Speakers: Danielle Melnyczenko of Danimezza, and Minh Giang  of Eat, Show & Tell.

  • Capturing quality photos
  • Point and shoot vs. DSLR vs. iPhone
  • How to watermark your photos
  • Photo-editing tools

Class 3: Improving Blog Content


Speakers: Christie Burnett of Childhood101, Susan Thye of Chocolatesuze and Nikki Parkinson of Styling You.

  • Ways to generate ideas for content
  • Brain storming methodologies and blog inspiration
  • Content calendars
  • Writing in your own voice
  • How to overcome writers block
  • Using headlines, lists and images
  • Blogger burn out: When to know how to switch off

Class 4: Working With Brands


Speakers: Andrew Hughes of Reprise Media, and Jaclyn Ely of Ikon Communications.

  • The role media agencies play
  • Thoughts on blog advertising
  • What they are after from bloggers
  • What they consider successful blog campaigns

Class 5: Editorial vs. Advertorial


Speakers: Nikki Parkinson of Styling You, Phoebe Montague of Lady Melbourne, and David Krupp of Nuffnang and Jeff Tan of iProspect.

  • What is considered editorial content?
  • What is considered advertorial content?
  • How to tell the difference between the two

Class 6: Blog Branding & Marketing


Speaker: Darren Rowse of ProBlogger

  • Defining what and who your blog is
  • Building your profile
  • Establish your branding
  • Using social media to increase awareness and help build your brand
  • Tools to help use social media efficiently
  • How to monitor your brand

Class 7: The Australian Blogosphere: Past, Present & Future


Speakers: Candice Deville of Super Kawaii Mama, Darren Rowse of ProBlogger, Eden Riely of Edenland, and Helen Yee of Grab Your Fork. Moderated by Nicole Avery of Planning With Kids.

  • Australian blogging: the past
  • Australian blogging: the present
  • Australian blogging: the future

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25 Responses to LIVE BLOGGING: Key Points From Nuffnang Blogopolis Conference 2011

  1. Hi Bree

    Words are beyong how much I appreciate all this hard work. You did not stop all day. I took lots of notes but after the first break I read your note link and was able to relax and enjoy the speakers without panicking to get everything down, only because I knew you were doing it. You are awesome.
    Thanks you sooooooo Much Nx

  2. Thanks heaps for posting this about the conference. I want to go, at least once in my lifetime.
    I definitely want to make blogging a priority and there was so much great info I’d read about on the twitter updates yesterday that I didn’t think I could get to read, I was so jealous of everyone who went! Thanks once again, I appreciate it greatly :) Keep up the great work!

  3. Great work Bree, thanks for doing the hard yards and taking the notes for the rest of us! A shame we didn’t get to meet but hope that you are having a lovely well-earnt rest!

  4. Thanks for the notes from the conference, Bree. As a new blogger, I wish I had found your site earlier and had been able to attend. There is so much to learn! Jenny

  5. I am so envious you covered this so well! My head was all-a-spin. Well done, I’m so glad there’s somewhere I can go now and fully absorb it all. Thank you! <3

  6. Fantastic wrap-up. I was about to do mine but I think yours is much better. I might link to it if that’s okay? (And using some of the tips I learned on the weekend. FTW!)

  7. Hey Bree, just wanted to say a special thanks for live blogging the event! I’m so glad Lynda manage to find you a power point and a place to set up. In future, we’ll be better prepared for you and will set up dedicated space for you to live blog away!! Cheers, Dave – Nuffnang

  8. Thank you so much for this! I was very dissapointed that I couldn’t go, & these notes make me feel not so bad about missing out. Many, many, many thanks.

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