This week’s blogger came up with her blog’s name by accident. And I’m so glad that happened…

www.rawfoodswitch.com

I stumbled across Nathalie Lussier’s blog on raw foods while browsing Blogs.com.

I’m not sure what made me click on “Ten blogs to get you (or keep you) eating raw food” given I know little about the raw-food movement, apart from the fact that you eat raw food (wonder how I worked that bit out?).

But I’m so glad I did, because I’d never have discovered the cutest little blog on raw foods: Raw Foods Witch, and learned that eating raw foods is about more than carrot sticks.

It is, without a doubt, one of the nicest food blogs I’ve seen, and the witchy theme makes it really interesting. The lesson here: think outside the square.

I contacted Nathalie to tell me a bit more about her blog, witch (sorry, which) has some great ideas including design, videos, e-books and more.

Nathalie’s blogger profile…

Blogger: Nathalie Lussier

Lives: Toronto, Canada

Blog: Raw Foods Witch

Twitter: @nathlussier

How’d you come up with the “witchy” theme? I’ve always had a thing for witches, but when I created my blog I bought the domain with the idea of creating a site called “Raw Food Switch”. When I first ordered the domain, my boyfriend Robin said that it would be funny if it was ‘Raw Foods Witch’ instead. I immediately laughed it off, wanting to make a “serious” website and a ‘serious’ business. But later on I realised that people didn’t want to ‘switch’ to raw foods entirely, and that my site really wasn’t that different from all the other raw sites out there. So I made the witch switch, and here we are today. (And Robin still says he was right from the start!)

How do you think the witch theme has helped increase your number of visitors? It has helped in so many ways! I get people who recognise me or my business logo after they’ve been to my website. They immediately associate me as the Raw Foods Witch, and it sticks. It’s fun, it’s different, and who doesn’t love Bewitched and modern shows like Sabrina the Teenage Witch?

What kind of feedback do you get about your site? One of the first things people comment on about my site is the design and the logo of the witch. It’s so much fun to be able to connect on design first, I think it gives people a chance to explore the content further. It’s like saying, “OK, this site is fun – it’s different and I think I’ll take a look around”. I get comments from both blog readers as well as colleagues in my industry on how pretty and fun the site is. It’s also given me the freedom to make my writing more informal and fun and write about magick potions and witch’s brew.

How has your traffic changed with the theme change? It’s hard to tell numbers-wise because when my blog was Raw Food Switch the site was only about three months’ old or so. But I can definitely say that I’ve gotten near-exponential growth since I’ve switched the design around to let my personality and love for witches shine through. Another fun thing that happened after I made the switch is that everything really started to fall into place. Friends pitched in to help design the logo, and I got so many more links and friendships from the change. It was a clear signal that I was going in the right direction!

Why did you decide to blog about raw foods? I used to have a blog called Billionaire Woman, that was all about inner and outer wealth for women. But I was starting to lose steam blogging there, despite loving the idea of it. I knew I wanted to start a business online and one of my passions has always been health and more recently healthy eating through increasing the intake of raw fruits and vegetables.