I‘m here for the Nuffnang Blogopolis Conference 2011. It’s my plan (for as long as I have enough caffeine!) to bring you the key points made by each of the speakers.
How to cover a blog conference – LIVE
[UPDATE: It’s done! Find the links to all the posts below. Hope you’ve enjoyed my coverage. I need a serious nap ;) ]
[UPDATE 2: For a full list of tools & resources mentioned – with URLs – see here]
Here’s the schedule of what will be covered today. I’ll link to each post from here as I go, I’ll also tweet updates from @theblogstylist (and don’t forget to check out the official hashtag: #nnb2011). I may also add in my own thoughts, observations and pointers.
I’ve got this post, and the (ready-to-go) posts for all of the topics below open in separate tabs. Silver Bird means I can tweet from the browser. I’ve even pre-written tweets and shortened post links using su.pr! (It means they’ll tweet with the StumbleUpon toolbar attached.) This kind of blog content (i.e., LIVE) can be a great traffic driver, but it means you’ve got to be ready, and you’ve got to be able to share it – FAST!
My tips if you want to cover a conference on your blog? Don’t count on there being 100 power points and enough Wi-Fi for everyone in conference room! Experience has taught me it’s best to come prepared – make sure your laptop is fully charged, bring your own internet connection, and arrive early to get a good seat (and hopefully find a spare power point too).
Class 1: Tools Of The Trade
- Stats packages
- RSS feeds
- Newsletter services
- SEO: What is it? How to manage it?
Class 2: Blog Photography
- Capturing quality photos
- Point and shoot vs. DSLR vs. iPhone
- How to watermark your photos
- Photo-editing tools
Class 3: Improving Blog Content
- Ways to generate ideas for content
- Brain storming methodologies and blog inspiration
- Content calendars
- Writing in your own voice
- How to overcome writers block
- Using headlines, lists and images
- Blogger burn out: When to know how to switch off
Class 4: Working With Brands
- The role media agencies play
- Thoughts on blog advertising
- What they are after from bloggers
- What they consider successful blog campaigns
Class 5: Editorial vs. Advertorial
- What is considered editorial content?
- What is considered advertorial content?
- How to tell the difference between the two
Class 6: Blog Branding & Marketing
Speaker: Darren Rowse of ProBlogger
- Defining what and who your blog is
- Building your profile
- Establish your branding
- Using social media to increase awareness and help build your brand
- Tools to help use social media efficiently
- How to monitor your brand
Class 7: The Australian Blogosphere: Past, Present & Future
- Australian blogging: the past
- Australian blogging: the present
- Australian blogging: the future